Not Every Artist Needs An “Immersive Experience”

We live, supposedly, in the age of “experiences”; the term evokes the tired trope that millennials — the most indebted generation in history — value travel and ephemeral encounters over material goods. (The Rise of “Immersive” Art)

Influencer posing in the Immersive Van Gogh exhibition in Chicago. (Courtesy: @andrea_rustad on Instagram)

From Immersive Van Gogh to Immersive Monet, followed by Frida Kalo and Michaelangelo. Then, suddenly, the immersive experience becomes the new…